Influencers.ie – social media rebranding project. For all the YouTube, Instagram Story, Facebook Live influencers we introduced to them a way of getting rewarded for their influencing through a type of Upwork freelance platform. The influencers would get rewarded (by different methods some financial gain, some coupons, some freebies), gain points and then promote themselves throughout the platform. The more interactive they were with the platform, the more the platform rewarded them.
They would get gigs to promote different types of apps ranging from McDonalds, BP, Shell and more, but then they would also provide voice-overs for in-store app ads. We gave them the platform and the tools to do this and lots more.